I was just in Las Vegas speaking at a trade show. I peeked into a 300 seat room the day before my session and heard:
“I really don’t like these after-lunch time slots…I like mornings when I have a captive audience”
That was his opening line! In one swift statement, this speaker communicated to the 75+ in the audience:
“I don’t want to be here”
He obviously wanted to speak in a morning session. Stupid. If the audience is sitting in front of you, you have a rare opportunity to communicate your message to those specific humans. Who knows where each of these human connections will lead…other contacts, more sales, a better understanding of your product, even unique feedback on your product’s user experience. There are a thousand ways to blow a speaking session, but this is the most dumb.
“I don’t want you here”
He insulted his audience by assuming they would be inattentive. It’s like he said, “All of you in this audience are not who I had in mind. Even though you chose his topic over the 5 other concurrent topics, you are bound to be inattentive. After all, the success of this session is really up to you, the audience. If only you people were different, you would make the session more compelling”. Stupid speaker.
“I’m not really that good”
On the surface it sounds like he’s so proud of his message that he doesn’t want to ‘waste’ it on the 78 people in the audience. I think he’s just not that good: To lay blame on a lame session…before it even starts…on the audience, the time slot, the lunch, tells me he’s accepted a disastrous outcome and does not want to be responsible for its failure. Heaven forbid he work on his delivery, add some passion, and communicate concepts clearly so it’s interesting to the audience … even during an after-lunch session.
If I’ve learned anything from my 18 years of speaking about technology is that whether you have 1 or 1,501 in attendance (I’ve had both), they are there because they want to learn what you know…they already chose you over many other options (including exploring the host city). It’s your responsibility to focus, deliver with passion, use stories and personal experience to make it interesting…and make them thrilled they spent that hour with you because it might just change how they run their business.
How about you? What is the worst speaker intro you’ve ever heard?