“If using this software doesn’t put a big ol’ grin on your face, it’s probably not worth it” *

I love this quote. How many times have we been asked to measure user experience, when all along a simple glance at our user’s face would suffice?

Regardless of the research, design iterations, analysis, tutorials, and user testing, if a product makes the user smile…ear to ear…when using it, it’s got a killer user experience.

That grin communicates that the UX surprised them, delighted them, exceeded their I’ve-got-a-crazy-idea-to-make-my-life-a-ton-easier-but-I-doubt-this-product-is-awesome-enough-to-do-it-for-me expectations, and most of all…

…that grin communicates an instinctual delight that only comes from deep emotional impact…resulting in loyalty, trust, and, in the end, a very happy user.

What better goal is there?

* Paraphrased from an awesome article on Recording Review by Brandon Drury…read it!