We in the tech industry talk a lot about ‘information integrity’, and ‘data security’, and how the world can use information to better their company…so keep it safe!

While true, I loved seeing this photo as a reminder that everything we create has a life-span. Nothing we create will last forever: Our products, our designs, and even the information we generate along the way.

And while most of us focus on offering solutions on how customers can securely analyze their precious data, this business found a way to be honest: Someday that precious data will not be useful; that destroying data is a natural part of the end-to-end experience.

I wonder how much more delighted we would make our customers if we guide them not only how to discover, try, and buy our products, but also on how to repair, upgrade, and eventually discard our products?

If we face ‘the end’ as a natural part of the full user experience, will we cherish our users more, and not take for granted how precious it is that humans are actually trying to use something we created to be more productive

Maybe if we do, ‘the end’ won’t arrive for quite a long time.