When we designers at IBM start communicating ideas for a new design, one powerful way is through an analogy. It’s a way to relate a powerful capability and user value of complex enterprise software by associating it with something that everybody 10 years or older can understand.
“Our cloud?…it’s kinda like Disney World for your workloads”
But sometimes analogies are great to communicate how crappy software can be. Like this…
“Bad messages in your software is kinda like finding dog hairs in your cupcake.”
Cupcakes are delicious, beautiful, and everybody likes them. We want our software to be the same! The problem is that your software could be the most functionally rich, best designed, and beautiful UI in the world…but if bad messages appear, it wrecks the whole experience…frustrates your users, and sometimes makes them angry enough to make your users abandon your product.
It just happened to me.
Recently I watched my son register to automatically submit his transcripts to the university he was applying to. Great! Very useful! Love it!
When he signed up, here’s the message he got:
We tried other emails and it worked fine. We copy/pasted and all the other tricks (thinking it had hidden characters somewhere) but no luck. Finally, beyond frustration, we just gave up and contacted the guidance counselor the next day.
Days later, we learned that the email was not valid for registration because his school had ALREADY REGISTERED HIM!
While it’s technically accurate that the email is not valid during registration because the email was already registered, it’s a stupid message! It caused us endless grief and prompted us to use the ‘old fashioned’ way and abandon the software.
In the end, a user experience is only as delightful as its weakest message. Designing for error paths and writing great messages is boring. I get that. Most of us leave it to the end. But if we DO focus on messages just as much as the colors and fonts of a product, it could have a far deeper impact for our users.
How about you? Have you been delighted by a products messages? Or did you eat dog hair, too?