Educate, Entertain, Inspire, Guide – That’s How to do “DOCs”


What a great way to educate, inspire, and entertain all at the same time. Beethoven  #GoogleDoodle.

While I’m way into music, I still found myself immersed in this little Google Doodle…enjoying the music, the story, and rooting for a cartoon character I was just introduced to seconds ago. For others not as familiar with his music, they learned that he composed music they recognized but didn’t know who wrote it…and even learned some sheet music structure as well!

Through it all, the Google Doodle inspired me by telling a story, complete with showing problems, sadness, and finally, resolution with resounding 9th symphony chorus. Most importantly, it made me want to continue to the end…to learn more, to stay curious for the outcome.

Think about it: “Inspired”…”Stay Curious”; quite an accomplishment from a silly little web app.

I just gotta wonder how much more our users would get out of our IBM Cloud content if we focused on those two phrases: “Inspire” and “Stay Curious”. What if we were driven to inspire by telling a story, educating with exercises along the way, and use emotion and success to keep users experimenting…to stay curious?

What if we made our documentation an actual reason to click to IBM Cloud? What if the experience of our DOCs was so satisfying, so sticky, so valuable, that the natural next step was to actually try the product out?

…and what if our DOCs were so intertwined with our product that after our users were educated, entertained, inspired, and guided, only then would they realize that through their curiosity, they’ve  been using our product all along?

Thanks, Google, for a great lesson.

Here’s to inspiring users…

Here’s to helping users stay curious…

Here’s to creating the best cloud experience imaginable!





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