I write songs. Some I think are pretty good and some are just ok. I’ve been wanting to take the craft of songwriting to the next level.
But, to do that I’m not going to walk the street asking what kind of song users want to hear. I’m going to ask songwriting experts. Those that have experience writing great songs that truly connect with the listener know far deeper what it takes to write a great song, the pitfalls, the rules, and when to break the rules than those that listen to those songs.
Now certainly there is a spark of imagination, a connection to an audience, that creates the core of a great song, but it certainly takes expert skill to craft a song into a work of art that deeply connects with a listener…especially as it works its way through a recording studio to the listener’s ears.
I wonder if the same applies to user experience?
I’m the first to agree that deep user research is required to understand what users needs are, and what can truly delight them. However, lately I wonder if we risk creating something less than exceptional if we focus only on user feedback and not receive peer/expert critique once we enter the design phase?
I’ll admit that a songwriter doesn’t really know how exceptional a song is until it’s played in font of an audience, and I agree that a designer doesn’t know if it’s an exceptional user experience until we see users smile while using it, but I’d bet my next royalty check from Spotify that a users smile will be bigger, an audience reaction louder, and the actual product better if we get peer review and craft the song/UX using that expert critique.
What about you? What kind of peer critique do you run for your designs?